How Fortune International Helped Riya Craft an Ayurvedic Haircare Success?
Client Overview
Riya a 27-year-old Mumbai-born entrepreneur is the visionary behind a bright new Ayurvedic hair care company. Her goal is to create a line of environmentally friendly products integrating modern hair needs with age-old herbal components. Riya has a definite niche in mind but needs the right partner to accomplish her ambition. She targets health-conscious urban workers.
The Challenge
- ✔Limited Budget: In order to control expenses, she required a manufacturer who would support small production runs.
- ✔Lack of Manufacturing Knowledge: Sourcing ingredients, coming up with unique formulations, and negotiating production lines were all new challenges for her.
- ✔Risk Aversion: She encountered more chances of failing to enter the packed beauty market without production knowledge or branding experience.
These hurdles threatened Riya’s vision. She needed a partner who could bridge her knowledge gap and deliver top-quality solutions.
Objectives
- Testing her product idea with small-batch production.
- Developing custom formulations that aligned with her Ayurvedic ethos.
- Achieving a quick time-to-market without compromising product quality.
- Building a standout brand identity to attract her target audience.
Strategy
Riya worked with Fortune International, a third-party manufacturer of hair care products, to develop a plan that would meet her needs. This involved making use of their knowledge of branding, custom formulation, and small-scale production.
Key elements of the strategy included:
- Low MOQs to enable Riya to launch affordably and test market demand.
- Collaborating with their formulation experts to design Ayurvedic-inspired products.
- Branding support, from packaging design to professional-quality labels.
- Accelerated production processes to meet her tight deadlines.
Execution
- Producing small production runs while maintaining high-quality control.
- Incorporating traditional Ayurvedic ingredients into hair care formulas that met modern consumer expectations.
- Supporting branding efforts with detailed consultation on packaging aesthetics and label designs.
- Ensuring efficient manufacturing timelines, allowing for a seamless launch within months.
Results
- Cost Efficiency: Riya minimized upfront investment through low MOQs.
- Custom Formulations: She brought high-quality, Ayurvedic-centric products to market.
- Quick Traction: Her brand is now gaining recognition among young, urban professionals.
- Brand Differentiation: With standout packaging and strategic branding, Riya carved a niche in the competitive market.
Fortune International Services
Fortune International empowers beauty entrepreneurs with flexible and scalable solutions. Whether you need third-party manufacturing, white label cosmetic manufacturing , private label cosmetics manufacturing, or contract cosmetic manufacturing, they offer end-to-end support—from concept development and formulation to packaging and timely delivery. With low MOQs, in-house branding expertise, and a commitment to quality, Fortune International is the ideal partner for brands looking to launch innovative personal care products with confidence.