Scaling a Digital Beauty Brand: How Ananya Partnered with Fortune International to Go Beyond the Bestseller?
Meet Ananya – The Digital Native Founder
At 32, Ananya runs one of Bangalore’s fastest-rising D2C beauty brands. What started as a passion project is now a profitable e-commerce business with glowing reviews on Amazon and a loyal community on her website and social platforms. She’s sharp with performance marketing, has an eye for trends, and knows her online audience inside out. But when it came time to expand her product line with something fresh, think potent hair serums and luxe oils, she needed more than analytics and ad budgets. She needed a production partner that could keep up.
The Roadblock
Despite her digital success, scaling her catalogue came with some serious friction:
- ✔ Online competition was brutal, especially in the haircare category where price wars are constant.
- ✔ She wanted innovative formulations, not just another coconut oil in a different bottle.
- ✔ Amazon’s backend requirements—from labels to shelf-life compliance—were a maze.
- ✔ Every return cost her twice: money and customer trust.
What She Needed?
Objectives
- Clean, high-performance products that actually worked and could spark 5-star reviews.
- Packaging that popped on-screen and arrived safely to doorsteps.
- Manufacturing agility to meet seasonal demand spikes without delays.
- E-comm compliance—because one labelling error could kill a listing.
Enter Fortune International
Instead of offering a generic white-label fix, Fortune International came in like a real collaborator—one that understood how to build products for the scroll and the shelf.
Together, they:
- Formulated standout serums and oils using trending botanicals and performance boosters that matched her brand vibe.
- Redesigned packaging with e-commerce in mind—lightweight, durable, and Instagram-ready.
- Built production cycles that synced with her marketing calendar (hello, Diwali drop and Monsoon essentials!).
- Handled Amazon and regulatory compliance down to every barcode and batch ID.
The Transformation
- Her new SKUs sold out during the first campaign week.
- Positive reviews skyrocketed—customers called her hair serum “liquid gold.”
- Returns dropped by 40%, thanks to better product quality and packaging durability.
- She now confidently plans product drops months ahead, backed by scalable manufacturing.
Why Fortune International?
Fortune International offers flexible manufacturing solutions tailored for modern D2C brands. Whether it’s third-party Cosmetic manufacturing, white label Cosmetic manufacturing, private label Cosmetic manufacturing, or full-scale contract manufacturing, they bring speed, compliance, and creativity under one roof. From idea to Amazon-ready product, they’re the behind-the-scenes partner powering tomorrow’s beauty disruptors.
Client Testimonial
“Working with Fortune International was a game-changer. They understood not just manufacturing—but the online customer journey. From packaging to product performance, everything was built with digital in mind. My brand feels stronger, smarter, and more scalable.”
Ananya
Founder
D2C Haircare Brand
D2C Haircare Brand